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Rethink, Reinvent, Reposition: 12 Strategies to Renew Your Business and Boost Your Bottom Line, by Leo Hopf, William Welter
Ebook Rethink, Reinvent, Reposition: 12 Strategies to Renew Your Business and Boost Your Bottom Line, by Leo Hopf, William Welter
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Is your business struggling to stay afloat? Are you overwhelmed by the challenge of building an organization that can be a market leader Well, now is the time to stop going in circles-find a new direction and re-imagine your company. In this hard-hitting guide, renowned international corporate consultants and professors Leo Hopf and William Welter show how to breathe new life into your firm. Using revealing case studies from Seagate to Harley-Davidson, they offer such key strategies as: Repackaging products to widen the range of your target demographicRevising your profit model to improve your marginsMoving up- or down-market to attract new customersUsing core competencies to enter new marketsConducting business at a different time to reach new customersYou'll need to take a risk to reap the rewards. But this blueprint for growth will supply you with the confidence to start on a different path. So forget the same-old tired tactics. Instead, make things happen by making over your business! It's crucial to the livelihood of your enterprise, and Hopf and Welter give you everything you need to get it right.
- Sales Rank: #1220299 in Books
- Brand: Adams Media
- Published on: 2010-06-18
- Original language: English
- Number of items: 1
- Dimensions: 8.44" h x 1.00" w x 5.50" l, .55 pounds
- Binding: Paperback
- 272 pages
- Great product!
About the Author
Leo Hopf, founder and CEO of Teamhopf, works as a consultant to guide business clients to improve their decision-making and strategic-thinking capabilities. He teaches at Stanford University and the Carlson School at the University of Minnesota, where he has been named a Fellow of Executive Education. He holds an MBA from the Amos Tuck School. William Welter is a consultant and educator who has conducted workshops for McDonald's, Walgreens, Starbucks, and the Institute for Management Studies. He is the coauthor of The Prepared Mind of a Leader: Eight Skills Leaders Use to Innovate, Make Decisions, and Solve Problems. He is a Fellow in Executive Education at the Carlson School of Management at the University of Minnesota.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Strategic and tactical wisdom for business renewal
By Brad Shorr
When a company is stagnating, management has a number of options. They can tighten their belts and hope to squeeze out ever shrinking profits. They can slash budgets and staff, hanging on for now but mortgaging the future. They can cross their fingers or wave incense, and hope conditions change in their favor. Or, they can do as authors Leo Hopf and Bill Welter recommend - rethink, reinvent, and reposition their business.
Business renewal is an exceedingly important topic these days. The economic upheaval we've experienced in recent years has made it nearly impossible for companies to coast. Strategic bumbling can no longer be masked by perpetually rosy conditions. The consequences of tactical miscalculations are magnified tenfold. As a result, many companies are faced with an unfamiliar situation: sink or swim. For companies in that situation, this book can really help.
Hopf and Welter provide step by step instructions for guiding a management team through the business renewal process. They address the big strategic questions as well as delve into the real life tactical issues that are bound to crop up in any project of organizational change. The authors present 12 distinct renewal strategies, each shaped to address a particular set of organizational conditions. There really is something in this book for everyone.
Here are some things I really liked about the book. First, it's written in plain English. You don't need to be a professor or have a business jargon decoder in hand to understand what the authors are talking about (although it's obvious the authors themselves know exactly what they're talking about). Second, the book is loaded with real examples of business renewal at work, most of which will be immediately recognizable to any business reader. Third, the recommendations are pragmatic, sensible, intuitive and above all implementable - far from ivory tower philosophizing, this is advice you can use today, right now.
I've known Bill Welter for some time now. The breadth of his business experience in the trenches is incredible, and he is one of the clearest thinkers I've ever met. He and Leo Hopf have put their experience and knowledge to good use by bringing this book to market. Today companies need to break new ground, they have to get out of their rut. That kind of thing isn't easy: management teams will get a lot of help here, all in less than 250 pages.
1 of 1 people found the following review helpful.
Taking charge of your challenges
By Kathleen M. Leck
Rethink, reinvent and reposition is a solid book to help the reader move from reacting to challenges to taking a proactive yet thoughtful approach. It provides concepts that can practically be applied, used in any industry, and help one truly reinvent their thinking and their business. It's attention to the key stakeholders that must help carry out change is notable. I recommend the book to managers in small, midsize and large organizations. The principles and examples will help one see and stay "the way".
0 of 0 people found the following review helpful.
A 'must' read book for any business leader
By Kiu Leung
Rethink Reinvent Reposition authored by Leo Hopf and William Welter is a remarkable book because they show us strategies how to grow new business and offers a link to the life cycle of business. The publication of this book is very timely during the current recession. The authors give us 12 strategies for organizational renewal. This is followed by the section on "Rethink" with a development of a short list of renewal candidates and the commitment to the reinvention effort. "Reinvent" is the second segment and discusses the structure of the reinvention phase, coming to grips with the 12 renewal strategies, and the decision on the best renewal alternatives. The third and last part is "Reposition" and offers the transition to new business model and avoidance to traps. The last chapter discusses the building renewal capabilities in the next generation of leaders. The authors discuss many case studies from major corporations including Apple Computer, Samsung, Kodak, Nintendo and Warner Brothers. The one I enjoy most is on Milt & Edie's Dry Cleaners in Burbank, California. This dry cleaner is open twenty four hours a day, and seven days a week. They have a spacious parking lot, with a koi pond and playing music. Customers smell complimentary popcorn and cookies as they enter and are greeted, if known, by name. They are directed to one of nine fully staffed counters. Each piece of clothing is inspected as it is cleaned and any repair (loose button or torn pocket) will be done by one of seven tailors. When the clothing is picked up, the customer is informed of the repair and asks if you choose to pay for it. This is an excellent demonstration how to grow a business like dry cleaning. This is a "must" read book for any business leader.
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